Determining the IQ of an Advertisement

Technology, specifically in relation to the Internet, continues to grow at a phenomenal rate. It has forced every company to evaluate how it advertises. This has led to a shift from the traditional media of print and TV. The Internet is now where its at. That being said, companies that are able to capitalise on this are making a killing. The King of this realm is obviously Google.
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The Official Weigh-In

I am getting ready to go on vacation in a month, yes one that does not involve racing, and my body is not really ready for it. I am sporting the prototypical farmer’s tan, although it is not as wicked as normal because I have not been autocrossing. I can still bring down a low-flying plane if I take my shirt off, however. But, that is not so much what I am referring to. I am instead referring to the flabtacular region that is known as my midriff.
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Age Is Just A Number

It is Sunday July 20th, 2008. And I am admittedly feeling melancholy. Today would have been the 80th birthday for my dad. I can’t believe I am not celebrating it with him. I also can’t believe he has been gone for over 8 months now.
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Half-Baked Schemes Racing’s 2008 Season begins with a bang (pics inside!)

The team made its debut outing for 2008 last weekend at Utica-Rome Speedway in Vernon, NY. The team enjoyed the facility there last year as the track is interesting (and groomed well), and there is more than enough space in the pits. Oh yeah, and it is a mere 15 minutes from home base in Rome. We don’t even have to get on a highway to get there! There are three races scheduled there this year, and we plan to hit all three. That should make it the most frequented locale on the calendar.
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Drive to Sunoco and turn way to the right

I posted awhile back about my migration into “oldpersonville”, and how many of the signs were yet absent. But, I continue with one of them. I have begun watching the news on a daily basis. I used to when I was younger, but got tired of being depressed. After all, when your media outlet growing up is NYC, there tend to be a fair number of stories on fires, murders, rapes, etc. In fact, it was so bad that they stopped doing all the news up front and eventually broke it into segments. So, the teleprompter cycle would look something like this: Murder, murder, rape, injured child, weather, fire, bad car accident, murder, sports, embezzlement trial, armed robbery.
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